26Aug 2020

New Tech News: Why SSL 2-year Certificate Availability Ends on September 1, 2020

On September 1 2020, all Certificate Authorities are required to stop issuing 2-year TLS/SSL certificates. The new industry-allowed maximum validity will be 1 year (398 days). DigiCert is limiting the maximum certificate validity to 397 days to account for differences in time zones. This change applies to all publicly trusted TLS/SSL certificates.

05Jul 2020
Social Networks

Effective Social Media Marketing

Effective Social Media Marketing is a vital marketing tool for any type of business which desires to succeed. In just ten years the question which was being asked changed from "Why should we use it?" to "How can we grow using social media?" That in itself displays how powerful social media has become! Why should a business need to spend thousands on one billboard on the side of a building in the middle of the city when they can spend €1.00 and potentially reach 1 -300 people on their personal devices. Traditional marketing has got its benefits but you can now select exactly what your demographics may be and specifically reach them. That is more bang for your buck! Sounds great! But if you jump into marketing without a clear strategy then you risk wasting a lot of money with little or no return on investment.

05Jul 2020
Google Analytics

Reasons to use Google Analytics

Reasons to use Google Analytics: Google Analytics is an extremely powerful internet tool which allows anyone with a google account to monitor their Website, YouTube channel blog & More. One would think that such a tool would be too expensive for the average SME to utilize. Google astonishes us again by making Google Analytics free of charge! When the tool is utilized properly this provides a detailed overview of the website its performance, number of users, page views, demographics, conversion rate, bounce rate, the technology used etc.. Whether you are an E-Commerce website or an information blogger, you would definitely want an in-depth knowledge of the behavior of your visitors to optimize your website and deliver better results.

20May 2020

Should E-Commerce websites have a blog?

Should E-Commerce websites have a blog? You may own an online business or the traditional business with a concrete structure. Not surprisingly both share a common goal, that goal is to generate revenue. Engaging with potential customers, displaying industry knowledge, Creating a podium to make special announcements, Building customer loyalty and increasing the chance of going "Viral" sounds good! Right? Let's have a look at why you should have a blog on your E-Commerce/Website.